{"id":334,"date":"2026-05-10T17:06:52","date_gmt":"2026-05-10T17:06:52","guid":{"rendered":"https:\/\/www.menurepo.com\/blog\/?p=334"},"modified":"2026-05-11T15:42:49","modified_gmt":"2026-05-11T15:42:49","slug":"digital-menu-vs-printed-menu","status":"publish","type":"post","link":"https:\/\/www.menurepo.com\/blog\/digital-menu-vs-printed-menu\/","title":{"rendered":"Digital menu vs printed menu: Cost, benefits &amp; which is best for restaurants and cafes\u00a0 in 2026?"},"content":{"rendered":"\n<p>Whether you are running an old restaurant or thinking about starting a new venture, there will come a point when you will be left to ponder \u201c<strong>should I invest more in digital menu vs printed menu?<\/strong>\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digital menu vs printed menu<\/h2>\n\n\n\n<p>There was a time, when restaurateurs would go for investing in print menus. But come to think about it, with the growing digital influence, there has been a massive change in how consumers <a href=\"https:\/\/www.menurepo.com\/search\/all\" title=\"\">today interact with a restaurant\u2019s food menu<\/a>.<\/p>\n\n\n\n<p>Come to think about it, how does a customer order their food when they order something online?&nbsp;&nbsp;<\/p>\n\n\n\n<p>First, they are going to compare which food ordering mobile app is offering better discounts and offers. Second, if they have a food item on their mind, they will do a price comparison between different restaurants to check what price benefits they are getting. A lot of things run in the customers\u2019 mind when it comes to online ordering.&nbsp;<\/p>\n\n\n\n<p>Here are some important questions you need to ask when measuring whether digital menu vs printed menu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Do you need to change your menu items frequently?<\/h3>\n\n\n\n<p>McDonald has witnessed a <a href=\"https:\/\/invidis.com\/sixteen-nine\/2018\/09\/18\/mcdonalds-seeing-3-3-5-sales-bump-through-dynamic-digital-menu-displays\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">sales bump by 3 to 3.5 percent <\/a>by adjusting their menu items according to weather conditions.&nbsp;<\/p>\n\n\n\n<p>Just like McDonalds, if you need to update your menu items frequently, consider the additional cost that will come along like updating the design, hiring a designer to get the job done, printing the updated design, and then distributing it across your selling points.&nbsp;<\/p>\n\n\n\n<p>In comparison to digital menu vs printed menu help to cut down the additional cost that comes along with printing the final output. <a href=\"https:\/\/www.menurepo.com\/landing-digital-menu-board-templates\" title=\"\">All you need to do is invest in an initial software and hardware setup<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. What is the standard age group of your customer base?<\/h3>\n\n\n\n<p>Let\u2019s take a look at McDonald\u2019s customer demographics and how they approach when it comes to converting customers into value added orders via their menus.&nbsp;<\/p>\n\n\n\n<p>According to reports published by <a href=\"https:\/\/www.ukessays.com\/essays\/marketing\/customer-retention-at-mcdonalds-marketing-essay.php#:~:text=Age%20Group%20(years),jobs%2C%20fewer%20are%20business%20person.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">UKEssays<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>45% of their customer base<\/strong> belong to age groups 18 to 24 years, who are mainly students or part-timers.&nbsp;<\/li>\n\n\n\n<li><strong>33% of the customer base<\/strong> belong to age groups 26 to 35 years. This is the second highest population and are mainly students who have already completed their college degree or have started jobs. Few are business persons.<\/li>\n\n\n\n<li><strong>16% of the customer base<\/strong> comprise people belonging to the age group 36 to 40 years and 6% comprise of age groups above 40 years. This section of people are said to be generally health conscious.&nbsp;<\/li>\n\n\n\n<li>Out of all these age groups, about 26 percent of the respondents prefer visiting McDonald\u2019s because of their high standards of Customer Service and Satisfaction (CSS).&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>McDonalds is one of the global leaders when it comes to QSR (Quick-Serve Restaurants) offering technology driven services like app-based service systems, self-ordering kiosks, contactless payments, etc.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. How much percentage should you invest on digital menu vs printed menu<\/h3>\n\n\n\n<p>Digital menus are an innovative and smart approach to make your customer communication dynamic. However, there are still many customers who simply prefer the nostalgic and tangible printed menus. It has been observed in an article, while the younger crowd prefers digital, the <a href=\"https:\/\/altametrics.com\/design-a-restaurant-menu\/digital-menu.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">older crowd continue to prefer printed menus<\/a>.&nbsp;<\/p>\n\n\n\n<p>If you are catering to both the young and the old generation, then you should consider how much percentage should you set aside for both the types.&nbsp;<\/p>\n\n\n\n<p>Also, the scale of your restaurant\u2019s operations is a big factor to decide where should you invest more. Here are two factors that you need to think about.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Are you a small startup?<\/strong> &#8211; Since you are just starting to operate on a small scale, investing more on printed menus would be practical. They are a good investment and you do not have to think about upfront investment in technology immediately.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Are you a large enterprise?<\/strong> &#8211; If you have a larger enterprise with large scale operations, setting up digital menus will be the right choice. This will make displaying of dynamic content and making frequent changes of the menu items convenient.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Here is a printed menu cost comparison made against digital menu cost estimation to help you decide.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Factors<\/strong><\/td><td><strong>Printed menu cost breakdown<\/strong><\/td><td><strong>Digital menu cost breakdown<\/strong><\/td><\/tr><tr><td><strong>Initial setup cost&nbsp;<\/strong><br><\/td><td>$200 to $800.<br><br><br><br>Note &#8211; setup includes basic digital platform, QR codes, and menu design software.&nbsp;<\/td><td>Nil<br><br><br><br>Note &#8211; Use any existing display screen or any TV.<br><\/td><\/tr><tr><td><strong>Design fees<\/strong><\/td><td>$50 to $1,000<\/td><td>$9 onwards<\/td><\/tr><tr><td><strong>Material costs (paper, lamination, special covers)<\/strong><\/td><td>$0.01 to $2 depending on the paper quality, lamination, and ink coverage.<\/td><td>Nil<\/td><\/tr><tr><td><strong>Printing costs<\/strong><\/td><td>$0.50 to $5 per sheet or higher for high-end options<\/td><td>Nil<\/td><\/tr><tr><td><strong>Annual maintenance cost<\/strong><\/td><td>$500 to $1500<br>Note &#8211; this depends on features and restaurant size.<\/td><td>Nil<\/td><\/tr><tr><td><strong>Additional cost<\/strong><\/td><td>Monthly subscription of professional menu management tools, which can range from $29 to $99.&nbsp;<\/td><td>Nil<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"711\" data-id=\"356\" src=\"https:\/\/www.menurepo.com\/blog\/wp-content\/uploads\/2026\/05\/happy-hour-digital-menu-board-menurepo.jpg\" alt=\"Happy hour digital menu board MenuRepo\" class=\"wp-image-356\" title=\"Digital menu vs printed menu? Try digital menu with MenuRepo\" srcset=\"https:\/\/www.menurepo.com\/blog\/wp-content\/uploads\/2026\/05\/happy-hour-digital-menu-board-menurepo.jpg 400w, https:\/\/www.menurepo.com\/blog\/wp-content\/uploads\/2026\/05\/happy-hour-digital-menu-board-menurepo-169x300.jpg 169w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"711\" data-id=\"355\" src=\"https:\/\/www.menurepo.com\/blog\/wp-content\/uploads\/2026\/05\/happy-hour-digital-menu-board-menurepo-wall-menu.jpg\" alt=\"Happy hour digital menu board MenuRepo wall menu\" class=\"wp-image-355\" title=\"Digital menu vs printed menu? Try digital wall menu with MenuRepo\" srcset=\"https:\/\/www.menurepo.com\/blog\/wp-content\/uploads\/2026\/05\/happy-hour-digital-menu-board-menurepo-wall-menu.jpg 400w, https:\/\/www.menurepo.com\/blog\/wp-content\/uploads\/2026\/05\/happy-hour-digital-menu-board-menurepo-wall-menu-169x300.jpg 169w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>So, are digital menu worth it?<\/h2>\n\n\n\n<p>It all depends on how the customer behaves and the nature of your restaurant\u2019s business operations. If you are a restaurant owner who wants to attract customers from all age groups, then consider going for hybrid investment. You can decide your scale of investment depending on how much digital menu board ROI you will be expecting. However, there is no denying the fact that investing in digital menu setups will bring more benefits in addition to embracing the future.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Citations:<\/strong><br><a href=\"https:\/\/invidis.com\/sixteen-nine\/2018\/09\/18\/mcdonalds-seeing-3-3-5-sales-bump-through-dynamic-digital-menu-displays\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/invidis.com\/sixteen-nine\/2018\/09\/18\/mcdonalds-seeing-3-3-5-sales-bump-through-dynamic-digital-menu-displays\/<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.ukessays.com\/essays\/marketing\/customer-retention-at-mcdonalds-marketing-essay.php#:~:text=Age%20Group%20(years),jobs%2C%20fewer%20are%20business%20person.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/www.ukessays.com\/essays\/marketing\/customer-retention-at-mcdonalds-marketing-essay.php#:~:text=Age%20Group%20(years),jobs%2C%20fewer%20are%20business%20person.<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/altametrics.com\/design-a-restaurant-menu\/digital-menu.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/altametrics.com\/design-a-restaurant-menu\/digital-menu.html<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Frequently asked questions<\/h3>\n\n\n\n<style>#sp-ea-343 .spcollapsing { height: 0; overflow: hidden; transition-property: height;transition-duration: 300ms;}#sp-ea-343.sp-easy-accordion>.sp-ea-single {margin-bottom: 10px; border: 1px solid #e2e2e2; }#sp-ea-343.sp-easy-accordion>.sp-ea-single>.ea-header a {color: #444;}#sp-ea-343.sp-easy-accordion>.sp-ea-single>.sp-collapse>.ea-body {background: #fff; color: #444;}#sp-ea-343.sp-easy-accordion>.sp-ea-single {background: #ffffff;}#sp-ea-343.sp-easy-accordion>.sp-ea-single>.ea-header a .ea-expand-icon { float: left; color: #444;font-size: 16px;}<\/style><div id=\"sp_easy_accordion-1778433668\"><div id=\"sp-ea-343\" class=\"sp-ea-one sp-easy-accordion\" data-ea-active=\"ea-click\" data-ea-mode=\"vertical\" data-preloader=\"\" data-scroll-active-item=\"\" data-offset-to-scroll=\"0\"><div class=\"ea-card ea-expand sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-3430\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse3430\" aria-controls=\"collapse3430\" href=\"#\" aria-expanded=\"true\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-minus\"><\/i> Are digital menus more cost effective than print menus?<\/a><\/h3><div class=\"sp-collapse spcollapse collapsed show\" id=\"collapse3430\" data-parent=\"#sp-ea-343\" role=\"region\" aria-labelledby=\"ea-header-3430\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Yes, digital menus are cost effective investment after the first year.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-3431\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse3431\" aria-controls=\"collapse3431\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> What are the benefits of investing in digital menus?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse3431\" data-parent=\"#sp-ea-343\" role=\"region\" aria-labelledby=\"ea-header-3431\"> <div class=\"ea-body\"><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Dynamic display of contents<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Real-time content updates<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lower long time costs<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Adaptable to all formats<\/span><\/li><\/ul><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-3432\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse3432\" aria-controls=\"collapse3432\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> Is it hard to set up a digital menu menu software?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse3432\" data-parent=\"#sp-ea-343\" role=\"region\" aria-labelledby=\"ea-header-3432\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">No. Most of the digital menu software come with a CMS (Content Management System) support. This makes the entire pipeline, from designing to printing, easy and convenient. <\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-3433\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse3433\" aria-controls=\"collapse3433\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> Will there be technology dependence issue with digital menus?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse3433\" data-parent=\"#sp-ea-343\" role=\"region\" aria-labelledby=\"ea-header-3433\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Yes, you will need to ensure your restaurant provides reliable WiFi and smartphone access. In addition, staff members must be quick and efficient to offer support incase of technology glitches.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-3434\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse3434\" aria-controls=\"collapse3434\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> Do I need to hire professional designers also for managing the digital menu management software?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse3434\" data-parent=\"#sp-ea-343\" role=\"region\" aria-labelledby=\"ea-header-3434\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Absolutely not. Most of the digital menu management tools are user friendly and specifically designed for beginners.<\/span><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you are running an old restaurant or thinking about starting a new venture, there will come a point when you will be left to ponder \u201cshould I invest.<\/p>\n","protected":false},"author":1,"featured_media":365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[159,162,156,161],"class_list":["post-334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-cost-and-benefits-which-is-best-for-restaurants-and-cafes","tag-cost-comparison-digital-menu-vs-printed-menu","tag-digital-menu-vs-printed-menu","tag-should-i-invest-more-in-digital-menu-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.menurepo.com\/blog\/wp-json\/wp\/v2\/posts\/334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.menurepo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.menurepo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.menurepo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.menurepo.com\/blog\/wp-json\/wp\/v2\/comments?post=334"}],"version-history":[{"count":17,"href":"https:\/\/www.menurepo.com\/blog\/wp-json\/wp\/v2\/posts\/334\/revisions"}],"predecessor-version":[{"id":364,"href":"https:\/\/www.menurepo.com\/blog\/wp-json\/wp\/v2\/posts\/334\/revisions\/364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.menurepo.com\/blog\/wp-json\/wp\/v2\/media\/365"}],"wp:attachment":[{"href":"https:\/\/www.menurepo.com\/blog\/wp-json\/wp\/v2\/media?parent=334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.menurepo.com\/blog\/wp-json\/wp\/v2\/categories?post=334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.menurepo.com\/blog\/wp-json\/wp\/v2\/tags?post=334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}